Getting your website off the ground is only the first step in setting up a successful online business. After that you need to actually make sales. However getting people to actually buy your product can be a bit of a challenge, which is where squeeze pages come into play.

There are a lot of squeeze page tutorials out there that can help you set one up. But the basic information is the same no matter where you go.

A squeeze page, also known as a capture page, is a page of your website with the sole purpose of enticing people into joining your email list. That is the only function of this page, nothing else.

It should not have any ads or links. All it should have on it is the ability to opt into your email list and information on your production and freebie offer. Your visitors should only have two options, join or leave.

This may seem a little off but the truth of the matter is that 98% of your visitors will never return anyways. So you need to work to maximize your efforts and entice those few who will actually stay into joining your email list.

There are some squeeze page tutorials out there that can help you with all of this, but there are still a few basic tips to help you get started.

1. Have a strong headline. Your headline is the first thing your visitors will see and it should keep them interested in your page. The three types of headlines you can use either ask a question, incite fear, or pique your visitor’s interest. It should also hint towards a free gift that awaits them should they sign up.

2. Do not place ads. As mentioned above, the sole purpose of your squeeze page is to get your visitors to join your email list. As such you do not want to distract them from this process. Having ads or other links will only allow them to stray from your desired path, which is not what you want.

3. Bullet points. You want to make sure your squeeze page has the necessary information, but also make sure that information is short and to the point. Your bullet points should give information about your product as well as the free gift they get when they sign up to your email list.

4. A video. This is entirely optional however having a video on your website can be a great boon to your chances of getting visitors to sign up. A video should give further detail on your free gift and product, as well it should have your bullet points to put further emphasis on them.

While there may be a lot of squeeze page tutorials out there that can give you more in depth information, these tips can help you lay the foundation for your squeeze page. With these basic tips you should be able to get your foot in the door and be able to set up your squeeze page properly so that you can start getting people to sign up for your email list.

Recommendation – The Best Squeeze Page Creator for WordPress

I’ve been creating squeeze pages online since 2011 and since then the best tool by far that I’ve used to create squeeze pages that actually work and convert my visitors into qualified leads with the best software on the market: is OptimizePress.

There are lots of alternatives to OptimizePress available on the market which are also WordPress tools but for me personally, you cannot beat OptimizePress in terms of the features and benefits it provides. It is super easy to use and has stunning designs built-in which add credibility to your squeeze page website, which ultimately results in you getting more opt-ins of highly qualified prospects.

 

 

Setting up a successful website can be difficulty, but even once you get over that hurdle you still need to actually sell your product. Enticing people into buying your product can be difficult, especially over the internet. This is why repeated contact is important, and why email lists exists.

You want to show your visitors that you have quality content and know what you are talking about.

You want to have repeated contact with them, to build up trust so that they are more willing to buy your product. This is what a landing page is for.

Setting up a landing page can be pretty easy, you do not need some kind of landing page generator to get you going. It can all be done by you with just a little effort. However there are important tips you have to remember when working on your landing page.

This page represents your business so you need to make sure your visitors like it.

 

1. Add a strong headline. Having a powerful headline on your landing page can help drive your visitors where you want them to go, which is opting into your email list. A good headline should try to do one of three things, make them curios about your product, make them fearful, or ask a question. It should also give a little information on what exactly your freebie offer is.

 

2. Bullet points. Something you wont get from a landing page generator are bullet points. Bullet points should give your visitors very short and concise information on your product, freebie offer, and other things within your niche. You want to show them you know what you are talking about. However make sure you do not give too much information otherwise they will not need to join your email list.

 

3. Video. While this is entirely optional it can be very beneficial to include a video on your landing page. A video should just be short and provide further information on your freebie offer and product. Try to include your bullet points in this to emphasize that information.

There are also some things you should avoid doing on your landing page as well.

 

1. Do not put ads. Ads are nothing more then distractions. Your landing page exists for the sole purpose of driving people towards opting into your email list. By putting ads and other links on your landing page, you are just distracting your visitors and decreasing the chance that they will join your email list.

 

2. Do not bombard them with sales pitches either. When they opt into your email list you may feel the urge to try your hardest to make a sale, avoid this. Instead keep providing them with quality content, when they trust you and your knowledge they will buy your product.

 

When you realize how simple and easy it is to set up a landing page, you realize you do not need any special landing page generator or anything. As long as you follow these tips you can set up a great landing page to help entice your visitors into joining your email list.

Most industries have a lot of their own jargon that can sound very odd and be very confusing to anyone who is just getting started. Online marketing is that way. There are a lot of terms that are weird sounding and unfamiliar. One of the most weird sounding terms is: squeeze page.

To truly be successful in any industry, including internet marketing, you must have a basic knowledge of the terms. In this article I’m not going to teach you what all the terms mean but I will teach you what a squeeze page is and what it is used for.

A squeeze page is also sometimes called a capture page. This is a page on your website or blog that is set up specifically to get people to sign up for, or optin, to your email list.

The whole point is to use your squeeze page kind of like a funnel. You want to draw them in with an enticing title than you want to guide them so they take the action you want them to take; sign up for your list.

In order to make this work there are several elements your squeeze page should have and several elements you should never include on a squeeze page:

DO

1. Add a strong headline. Good headlines will usually be something that does one of three things: piques curiosity, creates some sort of fear, or asks a question. When coming up with your headline try to think of exactly how your visitor will benefit from the aspects of your freebie offer.

2. Bullet points. Adding bullet points is another way for you to point out just what your freebie will offer to your visitor. You don’t want to give them all the information, if you do they won’t need to sign up, but you want to provide them with enough information to make it clear that they will miss out if they don’t sign up.

3. It is optional but if you choose you can include a video in your squeeze page. Making a short video that highlights the enormous advantages of your freebie can be very effective. If you have a video it’s still a good idea to include bullet points just to reinforce your message.

DON’T

1. Don’t put adds or any type of navigation on your squeeze page. You don’t want them to do anything but sign up. The last thing you want is some distractions. Remember the funnel I talked about above? Don’t distract them just keep them moving to what you want them to do which is to sign up for your list.

2. When they sign up for your list don’t bombard them with sales pitches. Continue to give them top quality information.

Keep these basics for building an effective squeeze page in mind when you start putting yours together. Remember the optimal outcome is that your website visitor will sign up for your list and you can allow them to get to know you and trust you and, hopefully, buy from you at some point.