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Tag: landing page

Squeeze Page Tutorials – Get Your Website Off The Ground

Squeeze Page Tutorials – Get Your Website Off The Ground

Getting your website off the ground is only the first step in setting up a successful online business. After that you need to actually make sales. However getting people to actually buy your product can be a bit of a challenge, which is where squeeze pages come into play.

There are a lot of squeeze page tutorials out there that can help you set one up. But the basic information is the same no matter where you go.

A squeeze page, also known as a capture page, is a page of your website with the sole purpose of enticing people into joining your email list. That is the only function of this page, nothing else.

It should not have any ads or links. All it should have on it is the ability to opt into your email list and information on your production and freebie offer. Your visitors should only have two options, join or leave.

This may seem a little off but the truth of the matter is that 98% of your visitors will never return anyways. So you need to work to maximize your efforts and entice those few who will actually stay into joining your email list.

There are some squeeze page tutorials out there that can help you with all of this, but there are still a few basic tips to help you get started.

1. Have a strong headline. Your headline is the first thing your visitors will see and it should keep them interested in your page. The three types of headlines you can use either ask a question, incite fear, or pique your visitor’s interest. It should also hint towards a free gift that awaits them should they sign up.

2. Do not place ads. As mentioned above, the sole purpose of your squeeze page is to get your visitors to join your email list. As such you do not want to distract them from this process. Having ads or other links will only allow them to stray from your desired path, which is not what you want.

3. Bullet points. You want to make sure your squeeze page has the necessary information, but also make sure that information is short and to the point. Your bullet points should give information about your product as well as the free gift they get when they sign up to your email list.

4. A video. This is entirely optional however having a video on your website can be a great boon to your chances of getting visitors to sign up. A video should give further detail on your free gift and product, as well it should have your bullet points to put further emphasis on them.

While there may be a lot of squeeze page tutorials out there that can give you more in depth information, these tips can help you lay the foundation for your squeeze page. With these basic tips you should be able to get your foot in the door and be able to set up your squeeze page properly so that you can start getting people to sign up for your email list.

Recommendation – The Best Squeeze Page Creator for WordPress

optimizepress reviewI’ve been creating squeeze pages online since 2011 and since then the best tool by far that I’ve used to create squeeze pages that actually work and convert my visitors into qualified leads with the best software on the market: is OptimizePress.

There are lots of alternatives to OptimizePress available on the market which are also WordPress tools but for me personally, you cannot beat OptimizePress in terms of the features and benefits it provides. It is super easy to use and has stunning designs built-in which add credibility to your squeeze page website, which ultimately results in you getting more opt-ins of highly qualified prospects.

 

 

Landing Page Templates

Landing Page Templates

Finding good landing page templates is as easy as going to your favorite search engine and doing a search. The actual template you use isn’t as important as the elements on your landing page.

For any of you who aren’t completely familiar with what a landing page is, it is simply a page that is used to entice website visitors to sign up to your email list.

 

This page has that purpose only. There is nothing else to do on this page. Someone will sign up or they will leave. There are no ads, there are no links there is nothing else on that page but the information about the freebie you are offering as an incentive to sign up to your list.

I know that some people can get a little freaked about by what I just laid out.

They may be fearful that their visitors will get mad and will leave their site. And the truth is that can happen. But there is another truth you have to be aware of: upwards of 98% of your website visitors will never come back anyway.

Since you have worked so hard to get that traffic to your site and since most of them will never make a purchase from you or come back to your site, what do you really have to lose by trying to get them to sign up to your email list?

If they sign up you can have more opportunities to make contact with them and hopefully build rapport and trust and eventually turn them into paying customers.

When on the hunt for good landing page templates here are some of the basic components a good landing page should have:

 

  1. A place for a compelling headline. Everything on your landing page should be geared to getting your visitors to sign up to your list. To that end you want to have a compelling free offer for them.

 

In most cases that free offer will be some sort of report. When you create your title you want to make them eager to get their hands on that report.

 

  1. Bullet points for your free report. Again, you want to highlight some of the specific things you will teach them in your report. Don’t tell them exactly what the secrets are, just let them know there are secrets and that they will miss out if they don’t sign up.

 

  1. A video. This is optional. More online marketers are using video but you don’t have to.

 

  1. An optin form tied to your auto responder service. Don’t worry this is all automated when you get your auto responder set up.

 

  1. And of course, though this isn’t actually part of the landing page itself, you need to create a compelling free offer of some sort. Make sure you keep it closely related to some issue people in your niche commonly struggle with.

 

 

Keep these tips in mind when you start looking for landing page templates. Most of these templates will make it really easy for you to customize your landing page to suit your own unique needs.

Landing Page Generator – Get Over The Hurdle

Landing Page Generator – Get Over The Hurdle

Setting up a successful website can be difficulty, but even once you get over that hurdle you still need to actually sell your product. Enticing people into buying your product can be difficult, especially over the internet. This is why repeated contact is important, and why email lists exists.

You want to show your visitors that you have quality content and know what you are talking about.

You want to have repeated contact with them, to build up trust so that they are more willing to buy your product. This is what a landing page is for.

Setting up a landing page can be pretty easy, you do not need some kind of landing page generator to get you going. It can all be done by you with just a little effort. However there are important tips you have to remember when working on your landing page.

This page represents your business so you need to make sure your visitors like it.

 

  1. Add a strong headline. Having a powerful headline on your landing page can help drive your visitors where you want them to go, which is opting into your email list. A good headline should try to do one of three things, make them curios about your product, make them fearful, or ask a question. It should also give a little information on what exactly your freebie offer is.

 

  1. Bullet points. Something you wont get from a landing page generator are bullet points. Bullet points should give your visitors very short and concise information on your product, freebie offer, and other things within your niche. You want to show them you know what you are talking about. However make sure you do not give too much information otherwise they will not need to join your email list.

 

  1. Video. While this is entirely optional it can be very beneficial to include a video on your landing page. A video should just be short and provide further information on your freebie offer and product. Try to include your bullet points in this to emphasize that information.

There are also some things you should avoid doing on your landing page as well.

 

  1. Do not put ads. Ads are nothing more then distractions. Your landing page exists for the sole purpose of driving people towards opting into your email list. By putting ads and other links on your landing page, you are just distracting your visitors and decreasing the chance that they will join your email list.

 

  1. Do not bombard them with sales pitches either. When they opt into your email list you may feel the urge to try your hardest to make a sale, avoid this. Instead keep providing them with quality content, when they trust you and your knowledge they will buy your product.

 

When you realize how simple and easy it is to set up a landing page, you realize you do not need any special landing page generator or anything. As long as you follow these tips you can set up a great landing page to help entice your visitors into joining your email list.

Video Squeeze Page working?

Video Squeeze Page working?

One of the challenges of building a business online isn’t necessarily unique to the internet; building trust with potential customers. This can be a challenge offline as well. One of the best ways, online, to overcome this challenge is to build an email list and provide your readers with good information.

Getting them to sign up for that list can be done easily with a video squeeze page.

If you are not familiar with the term “squeeze page” it is simply a page that has only one purpose: getting someone to sign up for your email list or newsletter.

This page has no ads, no links to other pages on your site or other website, nothing but a form to sign up which is called an optin form.

Your visitors will have two options: optin or leave. That’s it. Squeeze pages are also called capture pages since they will capture the contact information from your visitor.

But, you may be wondering, why should I go through all that hassle? The reason is simple: on average someone will need to have around 7 unique contacts with you before they learn to trust you enough to actually buy from you.

If they only visit your website once, which is what almost always happens, how can they get to know you? They can’t. But, if they sign up for a newsletter or email list and if you provide them with a lot of interesting and helpful information over time they can learn to trust and like you.

And that is where a well made video squeeze page comes into play. Most squeeze pages have the same basic elements:

1. A curiosity inducing headline. You want to grab their attention right away. Usually something that makes your free offer seem irresistible to them will make a good headline.

2. An irresistible free offer of some sort. Most of the time people will give away a free ebook or report on some subject related to the niche market they are in. So, if you are in the bird watching niche, you may want to compile a free report on the best equipment to use when bird watching.

3. Bullet points underscoring the great information that is included in your free report. Make them really want to have it. Tease them with the thought of what they will be missing out on if they don’t sign up.

For step 3 many marketers will use videos. Making a short video can get your message across much more quickly and in a more entertaining method than just plain text.

You can use the video to briefly explain the benefits of your freebie than place the bullet points underneath. Even if you use video you will still want to include a compelling title to draw their attention.

More and more of your website visitors will be “skimmers” who don’t really like to read very much. For them, adding a video squeeze page can be the best way to get them to sign up for your email list. Getting your message in front of your audience in the best format to engage them and you will get many more sign ups for your list.

Squeeze Page – The Same As A Capture Page?

Squeeze Page – The Same As A Capture Page?

Most industries have a lot of their own jargon that can sound very odd and be very confusing to anyone who is just getting started. Online marketing is that way. There are a lot of terms that are weird sounding and unfamiliar. One of the most weird sounding terms is: squeeze page.

To truly be successful in any industry, including internet marketing, you must have a basic knowledge of the terms. In this article I’m not going to teach you what all the terms mean but I will teach you what a squeeze page is and what it is used for.

A squeeze page is also sometimes called a capture page. This is a page on your website or blog that is set up specifically to get people to sign up for, or optin, to your email list.

The whole point is to use your squeeze page kind of like a funnel. You want to draw them in with an enticing title than you want to guide them so they take the action you want them to take; sign up for your list.

In order to make this work there are several elements your squeeze page should have and several elements you should never include on a squeeze page:

DO

1. Add a strong headline. Good headlines will usually be something that does one of three things: piques curiosity, creates some sort of fear, or asks a question. When coming up with your headline try to think of exactly how your visitor will benefit from the aspects of your freebie offer.

2. Bullet points. Adding bullet points is another way for you to point out just what your freebie will offer to your visitor. You don’t want to give them all the information, if you do they won’t need to sign up, but you want to provide them with enough information to make it clear that they will miss out if they don’t sign up.

3. It is optional but if you choose you can include a video in your squeeze page. Making a short video that highlights the enormous advantages of your freebie can be very effective. If you have a video it’s still a good idea to include bullet points just to reinforce your message.

DON’T

1. Don’t put adds or any type of navigation on your squeeze page. You don’t want them to do anything but sign up. The last thing you want is some distractions. Remember the funnel I talked about above? Don’t distract them just keep them moving to what you want them to do which is to sign up for your list.

2. When they sign up for your list don’t bombard them with sales pitches. Continue to give them top quality information.

Keep these basics for building an effective squeeze page in mind when you start putting yours together. Remember the optimal outcome is that your website visitor will sign up for your list and you can allow them to get to know you and trust you and, hopefully, buy from you at some point.

 

 

Free Squeeze Page – Build A Large Subscribers List

Free Squeeze Page – Build A Large Subscribers List

If you want to include a squeeze page to your website or blog to help you build a big list of active subscribers, you may be in the market for a free squeeze page. If so, keep reading so you know what you should be looking for.

There are many places where you can get a free squeeze page template.

Usually these will require some simple to do editing to make them unique to your niche and your offer.

In order to edit some of these templates you may want to download a free HTML editor. These are easy to use, they are basically like a word processor and you can quickly and easily make whatever changes you want with an easy to use “What You See Is What You Get” format.

That is the easy part, the slightly more challenging part will be to design a squeeze page that helps your visitors do what you want them to do which is sign up to your list.

The design of your squeeze page is not the only thing that will encourage your visitors to sign up. You will also need a quality freebie to offer them.

I know, the words “quality” and “freebie” don’t seem to go together, but they can. You see as an enticement to get them to sign up one tried and true method is to offer your visitor a report or ebook.

What should this report or ebook be about? That is easy; find some sort of common challenge or problem associated with your niche and write a report that offers an easy solution to that problem.

Provide some real, helpful information and people will be much more likely to sign up because they will really want that help.

Once you have your freebie put together, you can start building your squeeze page.

There are some elements you will want to include:

1. A strong headline that underscores the benefits of your freebie.

2. Some bullet points that go into a little more detail about the benefits of your freebie without giving too much away. After all, if you give them all the information, they won’t need to sign up to receive the free report.

3. An optin box (this can easily be gotten directly from your auto responder service) with a strong call to action and a strong anti spam warning.

A call to action is the part of your optin form that tells them what to do: sign up now to get your free report.

Make your call to action strong. Don’t assume people will know what they are supposed to do. For the most part, people don’t like to have to make decisions so you want to design your squeeze page so that you guide your visitor to the desired action.

Finding a free squeeze page online is not the problem. Editing the squeeze page is not the problem. The real challenge comes when creating your freebie and knowing just what elements to include in your squeeze page.

Though, that isn’t a challenge anymore now since you’ve read this article!