Exceptional content creation and outsourcing
If you’re spending time or money building some truly exceptional content, you’ll want to get the most bang for your buck. If you take the time to research and put together an “ultimate guide” on a topic, for example, you can post it on your website as a big authority article.
But it’s a waste not to then take that content and transform into other formats that are extremely useful and shareable. You could take your guide and convert into other formats, like infographics, videos, or podcasts.
There are so many formats for content that I find it amazing that so many marketers don’t take advantage of what they’ve already got. The information is there, all you have to do it build it into different formats.