No marketing, no growth. Businesses thrive on marketing. Regardless of the size of your business, the more resources you can dedicate to your marketing efforts the more customers you’ll be able to reach.

While big companies may have a huge marketing budget, you can still follow their lead without spending quite as much.

Every major marketing campaign has a few important elements. Large companies may spend a lot to incorporate them into their marketing, but you can do the same thing with in a much smaller scale and expand you company.

The reason for this is that the power of these elements isn’t usually tied to the amount spent on them. Let’s look at those elements in more details.

• Branding

Every major business spends a significant amount of money on their branding. The brand is the external identity of your company. You want people to associate your brand with your marketing message as soon as they see it.

The message should be clear: what is it that you do? How does it look like?

Think of Apple, Microsoft, McDonald’s and other big companies like Coca Cola etc. As soon as you see their brand you recognize it. You know what they do and how they look like. These are all easily recognizable brands that anyone knows because they play a major role in the company’s marketing goals.

Even if your business is really small – it might even consist on a simple blog or website – still, that doesn’t mean it shouldn’t have a brand.

A good brand helps people identify with your business and what it does.  The more recognizable your brand is, the easier your marketing becomes. Pick something catchy and relevant, create a logo, and include it in all in your marketing material.

• Not just a Logo… 

You’ll get more out of your marketing efforts if you keep a cohesive and consistent design for everything you do. Your website should match your book or e-book covers, digital products and e-courses and everything you do or sell. The overall design should match: the banner ads and everything else.

When everything has a distinctive look, people will have no trouble recognizing you.

It’s kind of like the digital version of the physical packaging…

Everyone knows you’ve bought something from Tiffany’s because it comes in a distinctive “Tiffany Blue” box. Apple products come in futuristic white boxes. Cartier it’s red and gold; Chanel it’s black and white etc.

Every company has a distinctive look to their packaging and this generally carries over to all their promotional materials.

• Personalization

Plenty of major businesses have relied on a mascot or spokesperson of some sort.

Geico has their gecko, McDonald’s has Ronald, and MetLife has Snoopy.

This works because it helps personalize an otherwise complex and abstract corporation. 

People won’t typically identify with an insurance company but they respond well to a computer-animated lizard.

The cheapest way to do this is to become your own spokesperson.

Make sure people identify you with your brand and business.

When you show up in a video or on a podcast, they will instantly know who you are, what you do, and what you stand for. This is one of the main goals of marketing. Reaching a point at which people instantly relate to you is one of the most valuable feature for your business.

None of this takes very much money. It will require a small investment in research and design, but the return is incalculable and will continue to pay off for years to come.

If you really want to market like a pro then you’ll want access this professional marketing team.
It will have you earning thousands of dollars.