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16 Facebook Marketing Tips for Beginners

16 Facebook Marketing Tips for Beginners

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Of all social media sites, Facebook is the one that can offer marketers the most in terms of traffic, shares, fans, and even sales right now. Here are some basic tips that will help you get you started with Facebook marketing.

The Details:

1. Don’t try to sell your products or services directly. Facebook users log in to their accounts to connect with friends, family, and companies they like, not to discover business offers. Focus on building trust and authority instead.
2. Post fresh and original content every day. Valuable content attracts more fans, likes, shares, and traffic than self-promotional updates.
3. Respond to fans who ask you questions. This will eat a lot of your time, but helps you build a better image and encourages positive reviews, so it’s well worth it.
4. Provide customer support when people ask for it. Assign one person from your regular customer support staff to take care of these.


5. Establish a posting schedule. If you post every day at roughly the same hours, it will be easier for your fans to anticipate your updates, and they will come back for more.
6. Post your content in the afternoon. Although Facebook users tend to check their profile several times a day, they are usually most active in the interval between 1:00 pm and 4:00 pm. There are exceptions, though, so it’s good to monitor the activity levels on your business page.
7. Let your fans tag your photos. This increases user interaction and often gets you more views, as some fans return to check the comments on photos they’ve tagged.
8. Use Facebook groups to showcase your expertise in a field, interact with other people with similar interests, and establish connections. Don’t join more than a few groups, because remaining an active member of all of them will probably take more time than you can spare.
9. Don’t post content that you’ve already posted on other social sites on Facebook. You can abridge articles or blog posts and turn them into Facebook updates, or expand tweets into Facebook posts, but try to avoid duplicate content.
10. Don’t post content without an image. Attractive photos grab the attention of your fans, and make them more likely to press the Share and Like buttons.
11. Use Facebook Ads. They are not a replacement for Google AdSense, but they are cheaper and do bring results.
12. Do encourage your employees to make an appearance on your Facebook page. Fans like content that comes from real people more and they connect with it more easily.
13. Tell your story and promote your philosophy. The brands that are most successful on Facebook—Coca-Cola, McDonalds, or Starbucks, to name a few—focus on the story and the culture of their brand, and you should do the same.
14. Feature your company events in Facebook Events. It’s a simple way to increase the attendance to your seminars, presentations, or product launches.
15. Direct users to your Facebook page rather than your website. The fact is that many Web users find it more convenient to discover a brand by checking their Facebook profile than by visiting their homepage. For best results, create a professional landing page.
16. Optimize your Facebook content for SEO. Add the right keywords to the headlines and content of your posts, the titles of your images, and the descriptions of your videos.

The Bottom Line:

Facebook marketing is a long-term effort that requires commitment and endurance, and rewards those who keep at it. Facebook can boost the image of your brand, bring more traffic to your website, and even increase your sales, but don’t expect these results to come overnight.
12 Reasons Why You Should Make Social Media Marketing a Priority

12 Reasons Why You Should Make Social Media Marketing a Priority

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Social media sites are doing well. Established networks like Facebook, Twitter, and Google+ become more and more popular every day, while exciting new arrivals astound the Web with their amazing growth. Marketers who don’t try to get their share of the social media pie will be losing customers.

 

The Details:

  1. Web users spend more and more time on social media sites. People log into their social media accounts several times a day and each time they spend at least a few minutes. Social media usage accounts for 18% of all time spent online (according to comScore).
  2. It improves your brand image. While ads bring you more sales, social media spreads your brand vision and message to existing customers, but also to prospects. It enables you to tell the world who you are, what you do, and how you do it in a convincing manner.
  3. It keeps your customers updated with your latest product launches and events. Spreading company news on the Web through tweets or Facebook updates is faster and more convenient than doing it through press releases, and can bring you much more exposure than news items posted on your site.
  4. People connect to social media sites through various devices. More and more people are using smartphones and tablets to connect to Facebook, Twitter, or Pinterest, and for marketers, this creates the opportunity to market to specific groups based on the platforms used.
  5. It connects you with other companies and experts in your niche. When you use social media actively, you establish ties not only with your customers, but also with important companies and people in your niche, and this can lead to joint events and collaborations in both the online environment and the real world.
  6. It increases your online exposure. Customers who have not heard of your company before are more likely to discover you if you have set up a business page on Facebook, LinkedIn, or Twitter.
  7. It builds trust with existing customers. Social media lets you stay connected with your customers even when they are not buying your products, helping you to gather more feedback from them and understand better what they want, and this in turn helps you improve your products and services.
  8. It boosts your search engine rankings. It does this by building organic backlinks for you each time people share your content. It’s also said that Google takes into account the buzz you generate on the big social media sites when ranking your website.
  9. It enables you to provide faster customer service. Customers prefer to receive helpful advice for their product- and service-related problems from friendly employees via Facebook or Twitter than through a formal customer service that requires the exchange of emails.
  10. It enables you to do highly-targeted marketing. You know more about social media users than about Google searchers, and on social sites you also have tools that enable you to discover the demographics of your audience. A Facebook ad can be targeted to a more specific user group than a Google ad.
  11. Social media marketing doesn’t cost money. It’s probably the most effective free marketing tool available, and while it’s true that it requires an investment of time, there are many marketers who would rather spend more time than more money on their marketing campaigns, and maybe you are one of them.
  12. It’s the new media. People all over the world spend the time that they previously devoted to reading newspapers and magazines, watching TV, or listening to the radio on Facebook, Twitter, YouTube and other social sites. Social sites provide the same news that those other channels do, but it enables users to block the stuff they don’t want.

 

 

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